I attended a Return Path Deliverability Conference earlier this year and one of the main emphases was on engagement.
If I am sending a newsletter out with links to articles and other content, how do ISP's like gmail, yahoo, aol, msn, Hotmail etc et al. define engagement?
Is it as simple as my newsletter recipients clicking through the links to read content articles or is there more to it?
Any help would be appreciated.
Thanks!
Dan Davila
If I am sending a newsletter out with links to articles and other content, how do ISP's like gmail, yahoo, aol, msn, Hotmail etc et al. define engagement?
Is it as simple as my newsletter recipients clicking through the links to read content articles or is there more to it?
Any help would be appreciated.
Thanks!
Dan Davila